For mutual fund distributors
Kassu reads your CAMS and KFintech reports overnight, flags bounced SIPs, KYC holds and missing nominees, and drafts each client message in Tamil, Kannada, Telugu, Hindi or English. You approve it with one tap.
Kassu drafts. You decide. Nothing reaches a client without your approval.
Built for the 3.5 lakh+ mutual fund distributors who keep India's SIPs running.
Distributor count: AMFI data via Cafemutual, June 2026.
தமிழ்ಕನ್ನಡతెలుగుहिन्दीEnglish
The problem
A failed debit sits in a mailback file until the client stops investing. By the time you call, the habit is already broken.
Holds and missing nominees hide across hundreds of folios. They surface only when a redemption or a claim gets stuck.
Clients want to hear from you in their own language. Writing each message one by one stops working past a few hundred families.
How it works
Point the CAMS and KFintech mailbacks you already receive to your Kassu inbox. Your clients don't need a new app or login.
Kassu sorts what changed overnight: bounced SIPs, KYC holds, missing nominees and maturing folios. The most urgent families sit on top.
Each flag comes with a message drafted in the client's language. Approve it and Kassu sends it on WhatsApp and records it in your log.
Features
Bounced SIPs, KYC holds and nominee gaps across every folio, ranked by urgency.
Tamil, Kannada, Telugu, Hindi and English, written the way you speak to each family.
A factual one-page summary of a family's holdings, SIPs and open gaps before every meeting.
Optional calls in the client's language for SIP and KYC follow-ups, with the transcript saved to your log.
Every draft, edit, approval and send is time-stamped, so you can show exactly what went out and who approved it.
See which families are missing nominees or have outdated contact details, long before it matters.
Languages
Set a language for each family once. Every draft for them follows it, in the tone you'd use on a phone call.
Built for compliance
Built around how distributors are regulated in India. Kassu takes the admin off your desk; the relationship and every decision stay with you.
Nothing reaches a client until you tap approve. You can edit any draft first.
Kassu summarises holdings and flags issues. It never recommends buying, selling or switching a fund.
Drafts, edits, approvals and sends are logged with timestamps you can export at any time.
Designed for India's Digital Personal Data Protection Act. Client data is used only to serve your clients.
Kassu will never
Kassu (காசு) means money in Tamil.
Kassu is built in Bengaluru, alongside distributors in Tamil Nadu and Karnataka, one practice at a time.
Parthiban Selvaraj
Founder
Nine years building software products, now focused on AI agents and voice in Indian languages.
LinkedInFounding pilot
We're working with a small group of distributors in Tamil Nadu and Karnataka. Tell us about your practice and we'll reach out on WhatsApp to set up a short walkthrough.